Faculty of Arts of Comenius University > Departments and Research Centres > Department of Archive Studies and Museology > Teaching > Classes > Management and Marketing in Memory Institutions

Management and Marketing in Memory Institutions

or from managing individuals to managing large organisations

 

Taught by: doc. PhDr. Jan Dolák, PhD.

Form of teaching: lecture

ECTS: 4

Objective:

The student will gain a basic overview of the management of memory organizations and their management and marketing. The student will learn how to manage organizations, groups and individuals. The student will gain a basic overview of the current legislation. The aim is also to cover the basics of planning, organising, leading and controlling, where the theory is presented with a number of concrete examples. Introduction to marketing, and public relations, working with the visitor. Lessons are based on the theory of the field and many practical examples.

Brief outline:

  • Management of individuals, groups and entire organizations, legal and psychological aspects.
  • Planning, organizing, leading, controlling.
  • Financial plans, and budgets of contributory and budgetary organizations.
  • Grant policy
  • Working with the visitor. Visitor surveys.
  • Security management
  • Personnel management
  • Principles of marketing and public relations
  • Museum and the public

Graduation Requirements:

  • The instructor will accept a maximum of 2 absences.
  • Final sixty-minute quiz.

Recommended reading:

  • AMBROSE, Timothy, PAINE, Crispin. Museum basics. 3rd ed. London: Routledge, 2012
  • Dolák, Jan: Muzeologie pro nemuzeology. Bratislava, 2019.
  • DOLÁK, Jan (et al.). Základy muzejní pedagogiky. Studijní texty. Brno: Moravské muzeum v Brně, 2014.
  • JOHNOVÁ, Radka. Marketing kulturního dědictví a umění. Praha: Grada, 2008.
  • KESNER, Ladislav: Marketing a management muzeí a památek. Praha: Grada, 2005.
  • KOTLER, P.: Marketing management. 10. vyd. Praha: Grada Publishing, 2001.
  • WAIDACHER, Friedrich: Príručka všeobecnej muzeológie. Bratislava: Slovenské národné muzeum, 1999.